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Tech CEOs Authors: Patrick Hubbard, Pat Romanski, Hovhannes Avoyan, Liz McMillan

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Media Agency Group and We Are DNA promote Towergate

Tuesday 26 August, 2014
We Are DNA and Media Agency Group have teamed up to deliver the latest campaign for Towergate, the specialist insurance broker. The campaign will appear in three stages across Manchester; the first beginning on August 28th, then September 1st and October 13th respectively. The multi-format campaign consists of an Advan, Headliners and Interior Rail Panels. The campaign will be rolled out across Northern Rail trains and at static locations in Manchester. Creative for the campaign features a web address and easy-to-read white and yellow text against a navy blue background. The headline reads, ‘DON’T JUST SIT THERE. YOU’LL MISS THE TOWERGATE BUILD. IN OR OUT?’ The advert’s copy discusses the unique career opportunities for different professionals. A multi-format media campaign will drive a business message to many different audiences across a chosen location. Bus advertising will allow Towergate Insurance to effectively reach audiences across their targeted area. It will be seen by pedestrians, fellow road users and passengers of public transport. Lee Dentith, CEO of Transport Media’s parent company Media Agency Group said: "Multi-format advertising campaigns are an ideal way for businesses to create a wide-ranging and effective campaign that delivers a message to the local people. We are pleased to deliver Towergate’s campaign which will benefit from exposure to the urban audiences of Manchester."

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