CEOs in Technology

Mobile First, Inc. (www.mobilefirst.com), a global leader in mobile billing solutions, today announced availability of Mobile First Mobile Payment processing for developers and providers of online games, social networking applications and virtual currency platforms. Now available in 40 markets around the world, Mobile First Mobile Payment lets these online entertainment merchants provide a highly convenient way for people all around the world to pay for their services. The latest product in Mobile First’s suite of premium SMS solutions, Mobile Payment provides merchants the ability to accept payments from anyone using SMS text messaging services, almost anywhere in the world.

“The global surge in popularity of social network applications, online games and other digital consumption has been met by a growing willingness by users to pay to play,” said Kevin Spector, CEO of Mobile First. “Mobile First is focused on making the payment process simple, secure and reliable for both merchants and consumers. At no cost, Mobile First handles every part of the payment process short of putting our logo on a merchant’s site, breaking down all the barriers to turning on a global mobile payment system.”

Secure, simple and reliable, the Mobile First Mobile Payment solution allows customers of online merchants to shop for myriad online products and services, and complete their purchase by simply entering their mobile phone numbers. Real-time verification is achieved using a security code sent to customers’ mobile phones, reducing the risk of fraud. Payments are immediately processed and customers are credited for their digital purchases.

Built on Mobile First’s proven payment platform that has processed more than $250 million in mobile payments since 2003, Mobile First Mobile Payment eliminates the barriers that come with credit card payments, providing a higher converting alternative payment mechanism, consistently achieving conversion rates ten times that of traditional credit card payment options.

With no setup fee or monthly cost, Mobile First Mobile Payment features:

• Simple implementation and flexible integration
• Full service customer support
• Localized language translation
• Secure transaction processing
• Real-time reporting
• The highest payout rates in the industry
• Ever expanding country support with new markets added every month

To begin using Mobile Payment from Mobile First, merchants simply register by visiting: http://paywith.mobilefirst.com. Once they receive their login credentials and register their products, Mobile First sends HTML code and an easy-to-implement API to activate the Mobile Payment service on the merchant’s website. By simply adding three lines of custom code onto a Web page, merchants are instantly ready to maximize the revenue opportunity of their application with the 1.7 billion potential customers in Mobile First’s supported markets.

Mobile First will be exhibiting at Engage! Expo in New York City on February 16-17. To meet with Mobile First at this event, contact biz@mobilefirst.com, or drop by booth number 26.

For more information about Mobile Payment from Mobile First, visit http://paywith.mobilefirst.com.

About Mobile First:

Mobile First is a global leader in mobile billing and mobile payment solutions, having processed more than $250 million in secure, reliable SMS payments for merchants and digital content providers all over the world. Founded in 2003, Mobile First is headquartered in the Silicon Valley and has more than 100 employees in offices located in the United States and Hong Kong. For more information, visit www.mobilefirst.com.